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How do content marketers benefit?

Get the insights you need to understand your top-performing campaigns and draft data-driven content that drives intent.

Publish error-free content

Easily evaluate and standardize content quality and usability, ensuring your site is always error-free, accessible, and inclusive – you don’t even need to be an accessibility or SEO expert. Not only does proactively eliminating typos and broken links boost your brand’s reputation, but just keeps readers’ focus where it should be: on your content.

Create content that converts

Understand what your users want and need by connecting user analytics directly to your content experience, enabling you to analyze critical visitor behavior and conversion patterns. It’s one thing to attract visitors onto your site, but the real power is in compelling them to click, buy, or like using only your words.

Connect action to impact

Establish a clear connection between your content initiatives and their effect on conversion paths, minus the need for complicated data analysis. Beyond on-page conversions, identifying visitor trends allows you to make smarter decisions faster and publish high-performing content right out of the gate.

Scores for content quality, content freshness, security, user experience and a graph showing quality assurance progress.

Keyword discovery table showing SEO score and conversions up by 28%.

Bar graph showing funnel details and graph of popular pages showing page views.

Don’t get caught without a post-cookie plan

Visitor reporting is about to look very different. From hash anonymization to compliance, here’s what you need to know for confident post-cookie analytics.

By Lane Baumeister

May 15, 2024

Image of a circle with a question mark on top of a finger print. there are icons around it to imply user data such as location and metrics

Siteimprove solutions for content marketers FAQs

Siteimprove provides the insights needed to understand which campaigns are performing best and helps draft data-driven content that effectively drives user intent.

Siteimprove offers tools that help content marketers easily evaluate and standardize the quality and usability of content, ensuring the website is error-free, accessible, and inclusive for all users.

By connecting user analytics directly to the content experience, Siteimprove helps content marketers understand user wants and needs, enabling the analysis of visitor behavior and conversion patterns to create content that converts.

Connecting content initiatives to conversion paths establishes a clear link between content efforts and their impact on conversions, providing clarity without the need for complicated data analysis.

By identifying visitor trends, Siteimprove enables content marketers to make smarter decisions more quickly and publish high-performing content that resonates with their audience.